Year: 2024

KUALA LUMPUR: Hasrat mengubah nasib diri dan keluarga membolehkan sebanyak 150,000 kuih dibuat dalam tempoh dua minggu menerusi inisiatif Kuih Raya Dari Hati Cadbury Dairy Milk, pada musim perayaan lalu.

Inisiatif itu disertai usahawan wanita kecil-kecilan yang juga penerima bantuan Yayasan MyKasih (MyKasih) dari Projek Perumahan Rakyat (PPR) Lembah Subang dan Seri Pantai, di sini.

Mereka menghasilkan 2,000 botol kuih tat coklat Cadbury tat keju Cadbury dapat menambahkan pendapatan mereka pada musim perayaan dan membawa keceriaan kepada komuniti memerlukan.

Semua kuih dibeli Cadbury Dairy Milk Malaysia itu disalurkan kepada lebih 30 rumah kebajikan dan komuniti kurang berkemampuan menerusi sokongan Food Aid Foundation.

Ketua Pemasaran Malaysia dan Singapura, Mondelēz International, See Mei Sin, berkata kerjasama pihaknya dengan MyKasih menunjukkan kemurahan hati Cadbury Dairy Milk menyokong komuniti tempatan melalui cara yang luar biasa.

Katanya, pihaknya amat kagum dengan wanita hebat yang terbabit dengan inisiatif itu kerana bekerja tanpa lelah untuk menambah pendapatan keluarga.

“Semoga edisi Kuih Raya Dari Hati ini akan memberi inspirasi kepada masyarakat untuk bekerjasama dan saling membantu,” katanya.

Sejak dilancarkan pada 2021, kempen Kuih Raya Dari Hati memberi inspirasi kepada rakyat Malaysia untuk berkongsi air tangan sendiri sempena Ramadan dan Aidilfitri lalu.

Awalnya, inisiatif itu bertujuan menyokong gerai kuih kecil ketika Perintah Kawalan Pergerakan (PKP) lalu.

“Namun hari ini berkembang dan termasuk inisiatif pembuatan kuih amal ini.

“Kempen ini mengangkat tradisi pemberian kuih Raya dan menjadi acara tahunan yang membudayakan semangat kemurahan hati dan sokongan komuniti,” katanya.

Nur Sharzi Bashar, 41, yang mengetuai pasukan pembuat kuih wanita di PPR Lembah Subang, berkata, dia amat teruja menjadi sebahagian daripada inisiatif itu.

Katanya, dia mula membuat kuih sejak dua tahun lalu kerana ia impiannya dan arwah kakaknya untuk membuka kafe sendiri.

“Dia sentiasa mahukan saya gembira dan berjaya. Jadi, membuat kuih bersama Cadbury Dairy Milk dan MyKasih memberikan saya peluang untuk merealisasikan impian kami.

MyKasih membantu rakyat Malaysia keluar daripada kemiskinan dengan menyokong lebih daripada 750,000 keluarga berpendapatan rendah di Malaysia melalui pelbagai inisiatif.

Selain bantuan makanan dan sokongan pendidikan, MyKasih turut menyediakan latihan kemahiran komuniti dan keusahawanan dengan menawarkan peluang membuat kuih, menjahit dan menghasilkan kraf tangan bagi menjana pendapatan tambahan dan menyara kehidupan mereka.

Inisiatif Kuih Raya Dari Hati tahun ini lanjutan daripada #MDLZPrihatin, kerjasama jangka panjang antara Mondelēz International (Malaysia) dan MyKasih pada Mac 2024 untuk memperkasakan keluarga dan masyarakat terpinggir.

Ia merangkumi rancangan menawarkan bantuan bersasaran merentasi pelbagai keperluan seperti bantuan makanan, pendidikan, pembangunan kemahiran, pemerkasaan wanita dan keusahawanan.

MyKasih & Cadbury Dairy Milk partner to empower women & spread Raya cheer. Home bakers create 150,000 cookies for underprivileged communities.

This Raya season, women from low-income communities baked their way to making a difference.

Beneficiaries of the MyKasih Foundation, these passionate home bakers created 150,000 Raya cookies in a collaboration with Cadbury Dairy Milk‘s “Kuih Raya Dari Hati” (Baking From The Heart) initiative.

Empowering women, spreading joy

MyKasih, a renowned non-profit, empowers underprivileged women through cashless food aid programs and skills training.

This initiative identified talented home bakers from People’s Housing Projects (PPR) in Lembah Subang and Seri Pantai.

“These ladies are determined to improve their lives,” shared See Mei Sin, Marketing Head for Mondelēz International (Malaysia & Singapore).

“We’re inspired by their dedication and hope this project inspires others to support local communities.”

A sweet collaboration for Raya

Over two weeks, the bakers crafted 2,000 tubs of delicious Raya cookies, including Cadbury Chocolate and Cheese Tarts.

These treats were purchased by Cadbury Dairy Milk and distributed to over 30 welfare homes and underprivileged communities with the help of Food Aid Foundation.

Nur Sharzi Bashar, a baker from Lembah Subang PPR, expressed her gratitude.

“This is more than just money,” she said. “Every cookie reminds us of the lives we touch. It keeps my late sister’s dream of opening a cafe alive.”

MyKasih plays a vital role in supporting low-income families.

They’ve assisted over 750,000 families through food aid, education, and skills training programs. This initiative aligns with their mission of empowering communities for a brighter future.

This project is part of #MDLZPrihatin, a long-term collaboration between Mondelēz International and MyKasih.

It aims to provide targeted assistance to underserved communities across various needs.

The “Sumbangan Asas Rahmah” (Sara), a government aid initiative to help the underprivileged buy essential items, has been increased to RM1,200 this year to offset the rising cost of living.

Rubiah Uthman, 66, said that although some might see the amount as small, it was quite substantial for needy folk like her. She works as a road sweeper.

“With that aid, I can buy cooking oil, sugar, milk and biscuits.

“I usually allocate about RM200 a month for these items. It helps that the government now gives all sorts of assistance, such as the Rahmah Sales.

“This enables me to set aside some of my earnings for emergencies, especially since my husband and I don’t have pensions,” the mother-of-four told Bernama when met in Seremban, Negri Sembilan.

Prime Minister Datuk Seri Anwar Ibrahim, who is also the Finance Minister, was reported to have said that the Sara programme would benefit over 700,000 people.

With an allocation of RM700mil, this year’s aid amount is five times more than last year’s RM130mil which benefitted 210,000 people.

Implemented in stages since Jan 22, the improved Sara targets those most affected by increased expenses.

Housewife Siti Maryam Harun, 45, said the programme allowed recipients to buy essential items by presenting their MyKad at stores.

She said this was helpful especially for the elderly and women as they did not have to wait in long queues.

“It also prevents people from abusing the aid to buy other items,” said Siti Maryam of this cashless form of welfare which automatically deposits RM100 in an account opened using the recipient’s MyKad.

“As I cook for my family every day, it is useful to buy kitchen essentials and it saves me withdrawing RM100 of my money every month,” she added.

Retiree Borhan Alias, 65, was grateful for the government’s concern for poor folk like him.

“I just found out from a friend about this aid, which helps cover our daily expenses.

“Last month, I got RM100 and I will get another RM100 this month so I can buy rice, biscuits and oil,” said the father of one.

This year, the Sara aid for households had been increased to RM1,200 from RM600 in 2023, while the rate for single individuals remained at RM600.

For recipients in peninsular Malaysia, the aid will be disbursed monthly, with households and single elderly individuals receiving RM100 per month, and singles receiving RM50 per month.

In Sabah, Sarawak and Labuan, households and senior citizens without a spouse will receive two instalments of RM600 while single individuals will get RM300.

The monies would be deposited in their bank accounts or given out at Bank Simpanan Nasional branches.

KUCHING, April 30: The Sarawak Unity Education Fund (SUEF) has raised approximately RM3.57 million from numerous notable and generous donors.

Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg, who also serves as the fund’s patron, said that the contributors are private corporations and individuals who have voluntarily given back to society because they trust and believe in the charitable project.

“The Sarawak Unity Education Fund’s launch is timely, as it aligns with Sarawak’s goal of prioritising talent development and human capital, which is critical to the state’s transition to a new economy based on renewal/green energy, hydrogen, and digital technology.

“We must empower Sarawakian youth and children by providing them with the knowledge and skills they need for long-term growth,” the Premier stated in his speech, which was read by Sarawak Deputy Premier Datuk Amar Dr Sim Kui Hian.

Dr Sim represented Abang Johari at the SUEF launch, which was held today at a local hotel here.

The Premier emphasised that the SUEF was established with the primary goal of offering financial assistance to deserving, talented, and needy individuals from all communities in Sarawak so that they could pursue higher education and gain skills at recognised institutions.

“The goal is to develop and groom Sarawak talents and young generations to become future leaders and contributors to Sarawak’s progress and prosperity, resulting in a brighter and more sustainable future for all Sarawakians,” he added.

Meanwhile, the fund’s chairman, Datuk Richard Lee Say Tshin, expressed hope during his speech that the SUEF will continue to receive support, making the fund sustainable and producing high-quality human capital for the country.

“We will set up a website for the public to monitor our progress, or you can contact any of us for more information,” he added.

Lee also introduced notable dignitaries and officials of the SUEF board and committee members, who are Sarawak Economic Development Corporation (SEDC) chairman Tan Sri Abdul Aziz Husain, the fund’s adviser; Federation of Chinese Associations of Sarawak president Dato Richard Wee, the fund’s adviser; Dato Wee Yiaw Hin, the fund’s secretary; Datu Laura Lee Ngien Hion, the fund’s treasurer; Deputy Minister in the Premier’s Department (Labour, Immigration, and Project Monitoring) Datuk Gerawat Gala, the fund’s selection chairman; Dato Janin Girie, the fund’s fundraising chairman; and Grover Peter Gani, the head of secretariat.

The event was attended by various dignitaries and officials, including Sarawak Transport Minister Dato Sri Lee Kim Shin and Sarawak Food Industry, Commodity, and Regional Development Minister Dato Sri Dr Stephen Rundi Utom. — DayakDaily

The Caltex Fuel Your School Initiative fuels young minds for a brighter future with Chevron

Chevron Malaysia Limited (Chevron), the human energy company behind the Caltex brand and service stations in Malaysia, is proud to announce the launch of the latest edition of Caltex Fuel Your School, an initiative aimed at revitalising interest in STEM (Science, Technology, English, & Mathematics) among school students.

Beyond its academic focus, the campaign will extend its impact to address community needs, particularly in the vital areas of food security and sustainable agriculture. The campaign will also empower students with 21^st century learning skill sets, while running social impact projects in schools.

Moreover, as part of the programme, 15 schools across the Muar and Segamat districts in Johor will be adopted by local Caltex service stations. Each school will be presented with a smart aquaponics setup to grow vegetables and fish through a symbiotic farming ecosystem, complete with delivery, installation, and training.

Held in collaboration with the MyKasih Foundation, a non-profit organisation with a mission to help impoverished families and students, the idea behind this latest edition of Caltex Fuel Your School was mooted from the theme of last year’s National Science Challenge 2023, Ensuring the Nation’s Food Security through Science, Technology, and Innovation.

Taking cue from the Government’s emphasis on food security concerns, Chevron together with MyKasih Foundation started the programme’s groundwork late last year and set out to award the smart aquaponic sets to schools highly in need of funding in those two districts in Johor.

The first two pilot schools, SK Paya Jakas in Segamat and SK Temiang in Muar, which received their smart aquaponics setup in December last year, managed to acquire a total of 13kg worth of vegetables from their first harvest. The produce were then provided to the school’s canteen for the schools’ food programme, impacting close to 550 indirect beneficiaries.

On top of that, the innovative approach of this Fuel Your School initiative immerses students in the intricacies of sustainable agriculture, aquaculture, and ecological interdependencies, fostering a profound understanding of real-world applications of science and technology.

Through active participation, students not only acquire theoretical knowledge, but also develop critical thinking and problem-solving skills essential for their academic and future professional pursuits.

The initiative also contributes to building young minds’ capability of addressing challenges related to food production, distribution, and security. Students become active agents in bolstering the nation’s food resilience through their understanding of innovative agricultural technologies.

Chevron Malaysia, the operator of the Caltex brand and service stations in Malaysia, has announced the launch of the latest edition of the Caltex Fuel Your School, an initiative aimed at revitalising interest in STEM (science, technology, English and mathematics) among school students. Additionally, the campaign serves to extend its impact to address community needs, particularly in the vital areas of food security and sustainable agriculture.

As part of the programme, local Caltex service stations will adopt 15 schools across the Muar and Segamat districts in Johor, with each being presented with a smart aquaponics setup to grow vegetables and fish through a symbiotic farming ecosystem. Through active participation, students acquire not only theoretical knowledge, but also develop critical thinking and problem-solving skills for their academic and future professional pursuits.

The first two pilot schools, SK Paya Jakas in Segamat and SK Temiang in Muar, which received their smart aquaponics setup in December last year, managed to acquire a total of 13 kg worth of vegetables from their first harvest. The produce was then used for the schools’ food programme, impacting close to 550 indirect beneficiaries.

“Besides enhancing students’ learning of STEM, these smart aquaponics systems will create a sustainable cycle to serve the community in several ways. For example, the produce cultivated can cater to personal consumption of students, especially those in the B40 category. They can also be donated to underprivileged communities or sold to the wider community to contribute to local commerce and economy,” explained Dean Gilbert, country chairman of Chevron Malaysia.

Held in collaboration with the MyKasih Foundation, a non-profit organisation that helps impoverished families and students, the idea behind the latest Caltex Fuel Your School was mooted based on the theme of last year’s National Science Challenge 2023: ‘Ensuring the Nation’s Food Security through Science, Technology, and Innovation’.

“Chevron recognises the need for high-quality and high-impact initiatives that help empower the communities in which we serve. Since its inception in 2012, the Caltex Fuel Your School programme has yielded many successful outcomes that have benefited schools and inspired students to secure a brighter future for themselves and the world around them,” said Gilbert.

“And now, this latest edition will create yet another platform that nurtures a space to enrich students’ lives through education and practical learning. This project, that schools can easily adopt, leaves a low carbon footprint, with the ability to sustainably support communities,” he added.

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KUCHING: Malaysia Airport menerusi program tanggungjawab korporatnya MYAirportCARES Ceria Kembali ke Sekolah hari ini menyumbang barangan kelengkapan persekolahan kepada 150 murid Sekolah Kebangsaan (SK) Tabuan Jaya Kuching.

Sumbangan berjumlah hampir RM90,000 itu diagihkan kepada murid tahun satu hingga tahun enam sekolah terbabit sempena pembukaan semula musim persekolahan yang akan bermula pada Mac nanti.

Di samping menerima barangan kelengkapan persekolahan bernilai RM300 setiap seorang, murid juga diberikan kad pintar tanpa tunai bernilai RM300 (setiap seorang) untuk pembelian buku dan makanan di kantin sekolah.

Sesi penyerahan kad pintar tersebut disempurnakan oleh Pengerusi Malaysia Airports Tan Sri Datuk Zainun Ali di sebuah pusat beli-belah di Jalan Tun Ahmad Zaidi Adruce di sini, hari ini sebaik sahaja murid-murid terbabit selesai membeli-belah barangan kelengkapan sekolah masing-masing.

Ia turut dihadiri pihak pengurusan Malaysia Airports serta sukarelawan yang terdiri daripada kakitangan Malaysia Airports di Kuching serta guru dan murid terpilih.

Penerima-penerima sumbangan ini dipilih berdasarkan beberapa kriteria ditetapkan Malaysia Airports dengan kerjasama Yayasan MyKasih yang melibatkan murid dalam kategori B40 dari daerah Kuching, iaitu di kawasan lapangan terbang kendalian Malaysia Airports iaitu Lapangan Terbang Antarabangsa Kuching beroperasi.

Dalam pada itu, Zainun menerusi kenyataan berkata, sejajar dengan program tanggungjawab korporat Malaysia Airports iaitu di bawah inisiatif ‘MYAirportCARES: Community & Youth Empowerment Through Education’ yang memperkasakan pendidikan kepada komuniti setempat, program semalam merupakan sebahagian daripada program teras pihaknya yang bertujuan membantu meringankan bebanan ibu bapa.

“Ia sekali gus menaikkan semangat murid dalam menimba ilmu dengan keadaan fizikal yang rapi berserta keperluan persekolahan serba mencukupi. 

“Sebagai organisasi berkaitan kerajaan, kami berazam meneruskan dan mengembangkan lagi usaha-usaha seperti ini pada masa akan datang,” ujarnya.

Untuk rekod, sejak 2018, inisiatif MYAirportCARES Ceria Kembali ke Sekolah telah memberi manfaat kepada lebih 3,000 murid sekolah rendah daripada kumpulan B40.

Selain itu, program ini turut memberi impak positif kepada lebih daripada 39 sekolah terpilih berhampiran lapangan terbang kendalian Malaysia Airports. 

Hadir sama, Timbalan Pengerusi Yayasan Mykasih Jeff Perrera, Pengurus Besar Komunikasi Korporat Malaysia Airports Shukreen Ma, Pengurus Kanan Lapangan Terbang Antarabangsa Kuching Malaysia Airports Jun Iskandar Murshidi dan Guru Besar SK Tabuan Jaya Mustapha Imbun.